⁰⁴ EXPERIENTIAL
John Wick 3 - The Continental Experience
The Continental Experience was an exact replica of John Wick’s famous safe haven that took place in One Hanson Place, the real shooting location for the film. The one-of- a-kind immersive event included seven interactive stations and wall to wall engaging experiences. Each experience drew fans into the world of the movie even more. The immersive experience ensured the interactive stations and performances were accurate and remained true to the world of the movie.
Role: Senior Producer
Production Designer: Ron Beach Jr.
Production Company: Unit9
Client: Lionsgate
Adidas Originals / The Last Encore
In conjunction with Adidas’s Originals are never Finished, “The Last Encore”, combined the past with the future. Adidas Originals transported guests for a one night only event at The Tunnel, an iconic NYC hip-hop venue, through a sonic journey that traversed past and future. Art and sound came together to bring the stories and energy of the venue’s 90s hip-hop glory days to life, through a sensory experience which spanned the full location of the legendary club. While Tunnel closed its doors in 2001, Adidas reopened the Tunnel’s doors for one last encore. Featured DJ sets from Tunnel OG DJ Clark Kent along with performances from G.O.O.D Music’s Desiigner and Pusha T.
Role: Line Producer for event
Production Designer: Erin Beaupre
Production Company: 1st Ave Machine
Agency: Johannes Leonardo
Client: Adidas
Art The Throne
An extension of the premiere for Game of Thrones Season 6. Mass Appeal transformed a Lower East Side, New York synagogue into an art-lover’s playground, featuring five custom installations from well-known artists around the US, such as Tristan Eaton and Cyrcle. The immersive experience was coupled by a digital series that profiled each artist and built momentum around the upcoming season premiere.
Role: Senior Producer for event and video
Production Designer: Erin Beaupre
Production Company and Agency: Mass Appeal
Client: HBO
Jack Daniels Motel No. 7
House No. 7, a multi-city marketing platform inspired by a rock star’s roadside motel. Each room was transformed into unique experiences with actors, scripted storylines, musical performers and headlining talent by Big Boi, Nelly and Wyclef Jean. Invited guests booked a room online. In partnership with the NBA.
Role: Executive Producer
NBA All Star, Charlotte, NC, 2019, NBA Summer league, Las Vegas, 2019.
Production Company and Agency: Mirrorball
Client: Jack Daniels, NBA
Adidas James Harden Vol.1
James Harden’s first collaboration with Adidas, Vol.1, launched in his hometown of Houston, Texas with a performance by Travis Scott.
Role: Line Producer
Production Designer: Erin Beaupre
Production company: 1st Ave Machine
Agency: Zambezi
Client: Adidas
The Sprite Corner
Bodega-style pop-up : The Sprite Corner in New York’s Nolita neighborhood disguised as an all things green and yellow bodega in the front, the back featured a secret space that hosted musical, cultural campaigns such as Chantelle Winnie, and Eddie Huang, with performances by Vince Staples and Nas.
Role: Media Partner Producer
Media Partner Agency: Mass Appeal
Agency: Wieden Kennedy
Production Company: Set Creative
Client: Sprite
